Package 3
full
Our full branding package will ensure a comprehensive toolkit for your company and it’s ethos. This will arm you with all of the elements required for a consistent identity for both external and internal use. All the features of the 'lite' package plus the following...
Market research / insight - Competition review and trend analysis
Branding concepts - Naming (if required), strap-line creation (if required), defining company values and corporate message
Comprehensive logo options - multiple ideas and approaches covering all basses with reasoning behind each approach
Designs in situ - When we present the logos, we will also provide mock-ups of the designs onto physical assets (business cards / brochures). This is to get a better fell for them and aid your decision.
Extended colour palettes - Master and secondary colour suggestions + extended pallets.
Extended Fonts - Suggestions for Primary and secondary font choices and applications (Titles / Body / Captions).
Extensive brand guidelines - A PDF document stipulating all the above, plus how to use (and how not to use) your logo / brand - This helps ensure your new identity is kept strong, consistent and that your brand integrity is always upheld.
Guidelines example here
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